R.I.P. Twitter as a marketing platform.

Twitter is ineffective a a marketing tool, argues the author. He shows some interesting statistics to prove it.
According to the author Dan Schawbel an email subscriber is worth five times as much as a blog subscriber and ten times as much as a Twitter follower. Taking all things into account, he would rather have 5,000 email contacts than 100,000 Twitter followers.


Personal branding not using twitter