How do consumers engage with brands in an increasingly digital world?

How do consumers engage with brands in an increasingly digital world?

This marks a significant shift in focus for the research of Razorfish. Their past studies have been almost exclusively concerned with charting how consumer behavior adapts to advances in Internet technology and web services.

In this report Razorfish is broadening their attention toward exploring how consumers interact with brands online.

What does the future hold for brands when everything is just a click away? If consumers really are in control, what can we learn from their interaction with brands today?

Highly recommended

Razorfish report on consumers and building digital brands