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| How Steve Jobs turns consumers into fanatics |
How Apple turns consumers into fanatics
14 September 2010
How Steve Jobs turns consumers into fanatics
In neuromarketing terms, our brains are hardwired to WANT to be in one or more groups. Brands that can be positioned to put their customers into a group will find that their efforts will be enhanced by their customers’ own need to belong. In addition, they will likely cultivate a dislike for other brand groups.
How Apple turns consumers into fanatics
How Apple turns consumers into fanatics
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