The 11 Unwritten Laws of Reputation Management

A nice article about 11 unwritten laws of reputation management. “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.”


A nice quick read about reputation management and social media which puts you with both feet on the ground.



Source image: Seo-is-geen-oplossing-voor-online-reputatie-problemen

Source article: the-11-unwritten-laws-of-reputation-management

Top 5 Enterprises Using Social Media

You can always learn from the best examples.
5 companies that use social media

1)The National Wildlife Federation

2)Ann Taylor

3)The Muppets studio



4)Whole Foods


5)Staples




5 top enterprises in social media

10 Tips for Corporate Blogging

In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blogs, attract more readers and get more results.
But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies and simply aren’t thinking outside the box. Afraid to take on colorful personalities or step a bit outside of their company’s happenings, many corporate blogs employ an official tone announcing the play-by-play updates of company news. This is just one mistake that businesses are making in the blogging world.
There is a laundry list of issues that need to be addressed when it comes to improving corporate blogs, but here we’ve narrowed down the key elements that companies should focus on. Here are 10 tips for corporate bloggers hoping to make a positive splash in their communities.

10 corporate blogging tips
 
Tip nr 7. Get Social

Top ten reasons why BP’s advertising is a disaster

An interesting article by Simon Mainwaring on corporate reputation.


Credit: AP

BP’s handling of the Deepwater Horizon disaster demonstrates a lack of understanding as to how technology has changed the consumer marketplace. Their PR efforts have effectively pitted traditional media (such as TV and newspaper ads) against social media (such as the Boycott BP page on Facebook that has received close to a million ‘Likes’ or the BP logo competition run by Greenpeace). Not only does this mean that their ad spend on traditional media is largely ineffectual, but it allows the negative conversations around their brand to continue unresolved.

If a brand wants to influence consumer opinion within this social ecosystem it must play by a set of rules seemingly foreign to BP – transparency, authenticity and accountability. Social networks allow people to bypass traditional media outlets, talk among themselves and come together around shared values. Ecological damage on such a historic scale tapped into our shared concern for the ocean, its marine life, and the planet we leave for our children, and so social media amplified consumer outrage around the world.
...... 

......
A full page newspaper ad (or ten) does not disperse the damage done to the lives of fishermen and their surrounding communities devastated by the spill who are now struggling under the weight of consumer concerns over their catches. A TV ad (or ten) does not restore the generations of marine life lost, nor repair the damage done to the Gulf’s ecosystem. A search ad (or ten) does not change the mind of a single consumer unless BP fundamentally changes its behavior.

Read more at http://simonmainwaring.com/future/top-ten-reasons-why-bps-advertising-is-a-disaster/