Coming week I will be lecturing in Izmir at the Dokuz Eylul University on "Positioning and branding across cultures". Looking forward to learning a lot about the Turkish culture.

Presentation 1 Kick off

1a dokuz eylul university izmir int week 2013 starter from Sander Janssens

Presentation 2 Cultural influence on positioning and branding Hofstede

1b dokuz eylul university izmir int week 2013 hofstede from Sander Janssens

Presentation 3 Passion Brand basics

2a dokuz eylul university izmir int week 2013 passion brand from Sander Janssens

Presentation 4 Branding and positioning basics

2b dokuz eylul university izmir int week 2013 positioning and branding vs3 from Sander Janssens

Presentation 5 Final assignment

3 dokuz eylul university izmir int week 2013 synthesis from Sander Janssens