Because all the screens in the house compete for attention of the consumer it would be interesting to see where other devices like televisons, pc´s, laptops and tablets are located. It is a nice illustration of the connected consumer but the media channels through which a marketeer can reach the consumer become ever more fragmented.
Finding the right media channel mix for your offer is a more and more difficult marketing challenge.
Source:
http://blog.nielsen.com/nielsenwire/consumer/u-s-console-gaming-the-living-room-beyond/
