Before reading any further do the test
The Invisible Gorilla provides an interesting counterpoint to Malcolm Gladwell’s Blink. While Gladwell sought to show that our minds can perform remarkable feats of judgment, often without conscious processing, Chabris and Simons show us how many ways our human brains can fail. If that sounds depressing, it’s not really. The Invisible Gorilla seeks to expose some of the limitations of our brains in areas like observation and memory; with this understanding, we can adopt strategies to compensate for them.
Read more at http://www.neurosciencemarketing.com/blog/articles/the-invisible-gorilla.htm
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