A nice example of a blue ocean strategy. Who would have thought there would be room on the overcrowded mobile telephone market for yet another mobile phone? Back to basics. John’s Phone claims to be the most simple (to operate) mobile phone. No frills. Simlock free, big buttons, old fashioned adress booka pencil. Claiming 3 weeks standby time. Worldwide coverage, A waterresistant dumbphone. Target groups young, old, holidaygoers, grandpa, grandma sportsmen and women, national and international businesses. The Dutch design company apparently found some quality Chinese producers who were willing to take their phone into production.
Available in 6 colors white, brown, pink, black and green.
The official website
John's phones Sells via the internet at
http://www.johnsphones.com/store/item9
See Dutch review
http://www.bright.nl/eerste-indruk-johns-phone
Time will tell if there is a big enough market for a basic mobile phone version. Looking forward to first user experiences if this basic phone does what it promises.
No comments:
Post a Comment