The social technographics ladder

You used to have the 1-9-90 rule. 1 person creates someting new, 9 persons comment on it , and 90 persons watch what is happening. A more targeted approach to behaviour on social media is the social technographics ladder introduced by Forrester.  The story behind this is pretty clear. The initial wave of consumers using social technologies has halted. Companies will now need to devise strategies to extend social applications past the early adopters. This means that you need to understand how your consumers use social media. Do you know the Social Technographics Profiles of your customers?





Read more information at the interesting blog of Forrester.
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