Destination: Green Tourism
A forward global strategic outlook into the need for green tourism.
In an era of environmental consciousness, every locale that wants to remain attractive and competitive needs a strategy for sustainability.Feeling the push from tourists, leading tour operators such as TUI and Thomas Cook Group are giving marketing and booking preference to environmentally sustainable destinations and demanding higher green standards from hotels and resorts. In addition, major global travel societies such as National Geographic now use environmental sustainability as a key criterion in their destination rankings. In short, if tourist destinations are to stay competitive, they will need to adopt sustainable policies or risk alienating an important and growing customer base.
A good dutch example who has won the Eden award for most sustainable tourism destination in the Netherlands. But it is still relatively unknown as a tourist destination to most people.
http://www.hetwaterreijk.nl/
Near this nature reserve is the more famous Giethoorn "Venice of the North".
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