In my work as a marketing lecturer at the business department of the Hogeschool Windesheim, a Dutch University of Applied Sciences, I come across so many interesting aspects of marketing that I have decided to start a blog. Here you will find my personal completely random collected links, articles, video's, opinions and more. Enjoy.
27 April 2012
New research: The ideal man
Women's idea of the perfect man? A 6ft, £48k-a-year, beer-drinking meat-eater with an Audi
Many men would suggest that women are a difficult to please bunch.
But in actual fact, it transpires there's an easy way for men to make themselves irresistible to women. They just need to be able to tick every box on a checklist of demands women have said contribute to the perfect man.
According to the list, the perfect man eats meat, drives an Audi and phones his mother twice a week, a poll of women revealed today. He also drinks lager or beer, not wine or spirits, and earns a comfortable £48,000 a year.
The ideal male will also be 6ft tall, have short dark hair and smart dress sense - similar to that of U.S. X Factor host Steve Jones. Vegetarians were revealed to be a turn off, while being clean shaven and in possession of a smooth, hair-free chest (take note, Simon Cowell) were said to be a bonus.
The findings surfaced in a poll of 2,000 women carried out by clothing brand Austin Reed.
A spokesman said: 'It would seem that women have high expectations when it comes to the perfect man. 'How a man is presented is obviously going to be a huge part of that.
'Whilst women don’t want a man to be too preened, they would like him to be stylish and up to date with current trends.
'It also nice to see that women favour a smart appearance, as opposed to sportswear.'
The study also found the ideal man should also have a degree and hold down a decent job
Read more: http://www.dailymail.co.uk/femail/article-2126093/Womens-idea-perfect-man-A-6ft--48k-year--beer-drinking-meat-eater-Audi.html#ixzz1tGygQ8mi
Woman's idea of an ideal man
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