In my work as a marketing lecturer at the business department of the Hogeschool Windesheim, a Dutch University of Applied Sciences, I come across so many interesting aspects of marketing that I have decided to start a blog. Here you will find my personal completely random collected links, articles, video's, opinions and more.
Enjoy.
A nice illustration of selective perception. The color changing card trick by quirkology professor Richard Wiseman. What can we learn when consumers are in front of the shelf and have to make a decision.
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