A nice illustration of selective perception. The color changing card trick  by quirkology professor Richard Wiseman. What can we learn when consumers are in front of the shelf and have to make a decision.

How to sell cheese with a viral ?
Nolan's Cheddar by John Nolan

Superb video animation / cheese commercial. No lifestyle, old fashioned USP of the cheddar cheese "seriously strong" convincingly portrayed.

During a dinner in restaurant Panama with online marketeers I was tipped on the book "How Brands Grow" by Byron Sharp. The science of marketing instead of gutt feeling. Medieval practices in marketing . Thought provoking.

Watch the Australian Ted youtube movie The science of marketing