Pages

21 May 2011

Tips on teaching marketing using frameworks

As a teacher you are often confronted wth the question of giving students what they want or giving  them what they need. Here a nice story of a professor in marketing giving people what they want.

At the end of a busy teaching semester, Dan Ariely thought he’d take a moment to share one of his favorite classroom moments from a marketing course he taught some years ago at MIT.

What would you do ?






No comments:

Post a Comment