Women are the biggest online shoppers

My students sometimes have the impression that men do most of the online shopping. This might have been the case in the early days of the internet. But nowadays Internet mirrors society and proof of stereotypes about men and woman and old and young can effortlessly be found on the internet.

The Nielsen market research company shows that women are the most frequent shoppers online in the USA. Only the category computer hardware remains a dominant male bastion.



All the old stereotypes still hold true: women shop the most, senior citizens watch the most TV, men play video games and women and the young like to text. I assume this is also true for European countries, but I have not found any data to confirm this.

The Nielsen USA report summary with data from Q3 2010 is interesting stuff to read and can be found here
http://blog.nielsen.com/nielsenwire/consumer/in-u-s-men-are-shopping-more-than-ever-while-women-are-watching-more-tv/#