Who will become the dominant social profile Facebook or google ?

A big battle is going on.


Facebook and Google are waging a bitter battle over data portability and the control of your identity on the web. Unfortunately, it’s a battle in which nobody will emerge as the victor, certainly not the millions of users who are now caught in the crossfire.

Last week, Google changed its terms of service so that anybody utilizing its Contacts API is required to reciprocate by exporting its contacts back to Google. In other words, if a company or social network wants to let users import their Gmail friends so their users can find their friends, then it has to allow for the same type of importing.
For most companies, this isn’t a problem, but there is a big company that doesn’t offer reciprocity: Facebook. The social network doesn’t allow Google users to import their Facebook contacts for products like Gmail, Buzz or Orkut. Thus, Google blocked Facebook’s access to its Contacts API.
That’s when things got interesting. Following Google’s decision to deny Facebook API access, Facebook decided to circumvent Google by giving users an easy option to download their Gmail contacts and then upload them to Facebook. As AOL’s TechCrunch notes, it’s essentially Facebook’s way of telling the search giant to go to hell.

Google and Facebook’s battle isn’t simply about any one company blocking access to data or acting juvenile; the stakes are nothing less than complete dominance of the web. As we’ve noted in the past, Google and Facebook are locked in a heated battle to become your default social profile. Whichever company controls identity on the web, controls the web.

Currently Facebook and Google dominate third-party sign-in options on the web, but Facebook’s growth as an identity platform has been ascending; more than 10,000 websites integrate with Facebook every day, thanks in no small part to the explosive growth of the Facebook Open Graph. Can you believe that Facebook’s “Like” button, now ubiquitous across the web, launched not even seven months ago?

Facebook has become so aggressive that Google has reacted with some big social moves of its own. It recently acquired Slide and Ångströ, reportedly for Google Me, the search giant’s rumored next attempt at competing with social networks. However, rumors are no longer focused on Google building a social network; many now believe the company is likely building more social features into all of its products.

Regardless of what exactly Google is building, it’s clear that Google is building something. And the reason they’re reacting so feverishly is because the world’s largest social network is increasing its control of the web. Google can’t afford for Facebook to control identity on the web, which is what prompted the change to the search giant’s terms of service in the first place.

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Facebook vs Google