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25 March 2011

More and more screens are competing for the attention of the consumer

Àlways wanted to know where other people have gaming consoles in their house. Nielsen did some interesting market research and made a nice infographic.



















Because all the screens in the house compete for attention of the consumer it would be interesting to see where other devices like televisons, pc´s, laptops and tablets are located. It is a nice illustration of the connected consumer but the media channels through which a marketeer can reach the consumer become ever more fragmented.
Finding the right media channel mix for your offer is a more and more difficult marketing challenge.

Source:
http://blog.nielsen.com/nielsenwire/consumer/u-s-console-gaming-the-living-room-beyond/

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