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07 May 2013

Team UK

Team Germany

Team France

Team Netherlands

05 May 2013

Coming week I will be lecturing in Izmir at the Dokuz Eylul University on "Positioning and branding across cultures". Looking forward to learning a lot about the Turkish culture.

Presentation 1 Kick off

1a dokuz eylul university izmir int week 2013 starter from Sander Janssens

Presentation 2 Cultural influence on positioning and branding Hofstede


Presentation 3 Passion Brand basics


Presentation 4 Branding and positioning basics

Presentation 5 Final assignment