Pages

06 January 2011

Puppy tweets bad for the corporate reputation of Mattel ?


Have you ever wondered what your dog is really thinking? Now, dog tweets are the new bark thanks to Puppy Tweets, a new product perfect for social media enthusiasts and dog lovers.



http://puppytweet.com/

In its first-ever toy created for the canine community, Mattel introduced a product called "Puppy Tweets" that meshes the hugely popular Twitter with consumers' love of pets.

Puppy Tweets is a plastic tag with a sound and motion sensor that you attach to your pet's dog collar and connect its USB receiver to your computer. Then you create a Twitter account for your dog and enjoy updates all day from Sparky or whatever its name is on your computer or smartphone.

The tag is set with several pre-recorded tweets that are triggered by the dog's activities. So if he's running around, you might get a tweet that says "I finally caught that tail I've been chasing and...OOUUUCHH!"

Puppy Tweets is part of the No. 1 toymaker's line-up of new products for 2010 that it showcased to members of the media Thursday ahead of the industry's annual Toy Fair in New York 2010.
Puppy Tweets will be available at retailers in the fall, and will carry a suggested retail price of $29.99.

I wondered wether this product was a nice gadget with entertainment value. The price for a pink puppy tweet at Amazon has dropped to $14,95. Apparently according to Amazon user reviews this product is bad and sents out tweets all the time.  A another devastating indepth review confirmed my suspicion. Thanks to the transparancy of social media a bad product can be detected soon.

A hit and run marketing strategy is never good for your corporate reputation.



Bad customer reviews at Amazon.com

Devastating before christmas 2010 review

No comments:

Post a Comment