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02 November 2010

I-pad users spent 20% of their time with it in bed

According to a survey of NPD, a consumer and retail market research organisation, among I-pad users. 20 percent of users’ time with the iPad was spent with it in bed, only slightly less than the 25 percent of time consumers spent with their iPad in a stationary surface mode, it is obvious that the iPad form factor makes people "feel warm and cuddly".
The NPD ipad research results


Nicolas Carr blog commented "One has to wonder what other sorts of activities are being displaced by the nocturnal stroking of the iPad's highly responsive screen."
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