In my work as a marketing lecturer at the business department of the Hogeschool Windesheim, a Dutch University of Applied Sciences, I come across so many interesting aspects of marketing that I have decided to start a blog. Here you will find my personal completely random collected links, articles, video's, opinions and more.
Enjoy.
With all the (campaign) metrics available brand marketeers maintain preference for traditional brand impact metrics. An interesting presentation clearly explaining different metrics.
its really massive below about Building brands with Advertising Action Plan. thanks for sharing.
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